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The Concept:
As a video in part of a compilation, this ad for the Inflatable Kool-Aid Man Costume follows the Kool-Aid Man in a marketing meeting wherein he states his desire to take his brand to a bigger and bolder level…complete with crashing through walls of course.

The Copy:
“Crash your next costume party with refreshing style (while staying in character)! The Inflatable Kool-Aid Costume is a full-body suit made to resemble the famous juice-man himself.The costume stays inflated with a battery-operated fan, allowing for ease of mobility and retention of that iconic pitcher physique.It's designed with a rear-entry zipper for easy accessibility and a convenient eye screen so you can see the faces of your friends as you bust through their living room wall screaming, ‘Oh yeah!’”